Address Campbell Eye Care, 36 High Street, Alness IV17 0PS, Scotland, UK
Telephone: 01349 882863
FOCUS on customer care
Director and optometrist Hugh Campbell is a true visionary when it comes to healthy sight and he believes eye care and eye wear should be tailored to suit each person.
As a result Campbell Eyecare in Tain and Alness offers a wide variety of designer frames including Gucci, Guess, Silhouette, Hugo Boss, Pierre Cardin, Ted Baker and Juicy Couture, which are available in a range of colours and styles.
Dispensing staff are trained in Colour Me Beautiful so they can find a frame to match any outfit, which, for example, is ideal for the mother of the bride and other special occasions. Staff guarantee to give honest and impartial advice on frames and lenses, as they do not receive commission on sales.
Hugh said: “We try to be at the forefront of this service in the north and we like to think we offer a unique personal service to our patients. Yes, you get designer frames from other opticians but they are usually made in China or Taiwan and are not built to last. We provide a different quality, such as hand made acetate frames from Italy that look good and are guaranteed to last.”
Campbell Eyecare also offers high definition lenses to accommodate a range of vocational and recreational needs, such as Nikon lenses and Adidas Sunglasses for specific sports.
Hugh said: “The lenses are a very important part and we use high definition spectacle lenses and contact lenses. Standard plastic lenses do not give you the best possible vision, where as the newer computer designed lenses reduce distortion to give you better vision.”
As well as providing a high quality range of frames and lenses Campbell Eyecare also delivers a service tailored to meet the needs of each person.
Hugh said: “Every patient is different and they should be treated as individuals. That is one of the things we pride ourselves on. It’s not just about selling somebody a pair of spectacles.”
For over 30 years Hugh has been leading the way in superior optometry and during that time he has highlighted the detrimental impact bad diet, smoking and alcohol has on eyesight.
Hugh said: “When someone comes in we have to have a holistic view of what is going on, therefore we look at what medications they take, family history and diet etc which takes time. Our appointments are 30 to 40 minutes instead of the usual 20 to 30 minutes to allow more time to get to know the patient. It is very important to spend time with our patients, find out what their problems are and find a solution.”
The optometrist has combined his optometric expertise with a Master of Philosophy research degree from Glasgow Caledonian University so he can better understand the lifestyle issues that affect his patients. Hugh is also a member of the Ocular Nutrition Society, which raises awareness for nutritional support in patient eye care and is a Fellow of the American Academy of Optometry.
Campbell Eyecare uses the latest in eye examination equipment and specialises in dry eye problems and their management. The practice also carries out NHS work and patients have the option to upgrade and undergo extra examinations for dry Age Related Macular Degeneration (AMD) which are not available under the standard NHS examination.
An Eyeplan scheme is available which means patients can spread the cost of extra clinical procedures via monthly direct debit and receive discounted rates for spectacles, sunglasses and contact lenses.
In addition to standard NHS eye care, the practice also specializes in dyslexia assessment, and examines patients from all over the Highlands and Islands.
Hugh said: “Patients are referred to us for dyslexia assessments. This may be done by the child’s school or by parents who are concerned about their child’s reading ability for their age. They don’t have to have an official assessment by a child psychologist first.
Following a thorough eye examination, we use a computer-based assessment known as the Wilkins Rate of Reading test, which determines if colour is likely to help as it does not work for everybody. If the coloured overlay helps with reading, we then go on to the Intuitive Colorimeter where we can select a specific tint. These specialist tints can also be used to reduce symptoms for some migraine sufferers. The tint can be incorporated in the patient’s spectacle lenses.”
Campbell Eyecare is now looking to extend its bespoke service to autistic patients with their often complex problems. Hugh believes that the personal service his practice offers will enable easy adaptability for autistic patients.
Hugh said: “Patients on the Autistic Spectrum need to be given an individual care pathway in order to make them feel comfortable, and they may require a number of appointments before we achieve the final results”
He added: “The approach to examining an autistic child has been raised at the Highland Area Optometric Committee and we hope to follow some of the guidelines already set up by the Dental Department at Raigmore Hospital in Inverness.”
To find about more about Campbell Eyecare and to book a consultation visit the website www.campbelleyecare.co.uk or telephone the Alness practise on 01349 882863 or call the Tain practice on 01862 892559.
Alternatively call into the Alness and Tain practices in person to see the range of frames available and receive expert advice on the lens type best suited for your visual needs. Free parking is available within easy walking distance of both the Alness and Tain practices.
28- 30 Tower Street, Tain, IV19 1DY
Telephone 01862 892559
36 High Street, Alness, IV17 0PS
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